TWO FERRARIS JUST SOLD FOR $30 MILLION AT AUCTION

The Ferrari Daytona SP3 has firmly established itself among the most coveted modern supercars, with two remarkable auction results on 31 October 2026 demonstrating just how far its market has progressed. Leading the headlines was an exquisite Verde Francesca example, which sold for an astonishing $18.54 million at Broad Arrow's Las Vegas auction. Meanwhile, across the Atlantic, an equally significant yellow SP3 found a new owner for approximately $10.94 million at RM Sotheby's London sale.

The Las Vegas example, a 2025 Daytona SP3 finished in the bespoke Tailor Made shade of Verde Francesca, was undoubtedly one of the highlights of the auction at Wynn Las Vegas. Its distinctive green bodywork is complemented by extensive exposed carbon fibre, while the interior combines Nero Alcantara with unusual Mustard Aunde Jeans upholstery. Delivered new through Ferrari of Long Island, the car had covered just 81 miles from new and remained with its original owner until the sale.

Originally estimated at between $16 million and $18 million, the SP3 ultimately achieved approximately $16.85 million under the hammer, rising to $18.54 million including the buyer's premium. The result established a new public auction benchmark for a conventionally sold Daytona SP3, narrowly surpassing the $17.825 million achieved by another example at RM Sotheby's Monterey auction in August.

BIG MONEY, BIG QUESTIONS The extraordinary result also adds fuel to the ongoing kerfuffle surrounding Daytona SP3 valuations. With prices rising so dramatically, comparisons between auction results have become increasingly contentious, particularly when hammer prices, buyer's premiums and exceptional charity sales are considered together.

The distinction is important. Although the Las Vegas SP3 achieved $18.54 million including fees, the actual winning bid was approximately $16.85 million. Meanwhile, the frequently referenced $26 million Daytona SP3 sold at Monterey in August 2025 was an additional, specially commissioned Tailor Made example offered for charity. That extraordinary transaction demonstrated the model's appeal, but was hardly representative of an ordinary resale.

A YELLOW FERRARI WITH AN EXTRAORDINARY HISTORY While the green SP3 attracted the larger figure, the example offered in London possessed arguably even more interesting provenance. Finished in Giallo Triplo Strato over a Rosso Ferrari leather interior, the 2022 Daytona SP3 was originally built as a development vehicle for Ferrari itself, before serving as the company's official press car.

Identified by its distinctive Vettura Di Sviluppo plaque, the car played an important role in introducing the Daytona SP3 to the automotive world. It appeared in numerous international motoring publications and was famously featured on BBC's Top Gear, making it one of the most recognisable examples of the model.

Unlike the virtually unused Las Vegas car, the yellow SP3 had covered 2948 miles, reflecting its considerably more active early life. Having entered private ownership in March 2025, it was offered at RM Sotheby's London auction with an estimate of approximately $10 million to $13 million, eventually selling for around $10.94 million.

Both cars share the same remarkable mechanical foundations, including Ferrari's naturally aspirated 6.5L V12 producing 829hp. With no electrical assistance and styling inspired by Ferrari's victorious 1960s sports prototypes, the Daytona SP3 represents an increasingly rare combination of modern engineering and traditional Ferrari character.

A CHANGING MARKET When the Daytona SP3 was introduced in 2021, its original starting price of approximately $2.3 million already placed it among Ferrari's most exclusive creations. With just 599 examples originally allocated to customers, followed by the additional charity car, availability was exceptionally restricted from the outset.

Nevertheless, the extraordinary appreciation witnessed over the past year has surprised even seasoned collectors. In October 2025, a Daytona SP3 sold in Zürich for approximately $6.65 million, while another example achieved around $7.06 million at Broad Arrow's Villa d'Este auction in May 2026. By August, a remarkably preserved yellow example had achieved $17.825 million at Monterey, establishing an entirely new benchmark for customer-owned cars.

The latest sales reinforce the scale of that transformation, although the considerable difference between the Las Vegas and London results also demonstrates how strongly specification, mileage, provenance and auction location can influence values. Rather than establishing a single universal price, these transactions reveal a market increasingly willing to pay substantial premiums for particularly desirable examples.

A MODERN ICON The Daytona SP3's appeal extends far beyond its rarity. Its evocative design, uncompromising V12 powertrain and position within Ferrari's exclusive Icona series have given it a significance that few contemporary supercars can match. With the marque increasingly embracing electrification, collectors are also recognising the possibility that the SP3 could represent one of the final expressions of Ferrari's naturally aspirated, mid-engined V12 formula.

Whether the latest American auction prices can be sustained remains to be seen, particularly with such a limited number of public transactions available for comparison. What is clear, however, is that the Daytona SP3 has evolved from an exceptionally expensive modern Ferrari into one of the most closely watched collector cars in the world.

Two cars, two continents and almost $30 million in combined sales. For the Daytona SP3, the market has entered an extraordinary new chapter.

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